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The Corporate Battle For CNN Highlights The Extent to Which Dysfunctional US Media Truly Is.

Late Thursday, while unconfirmed reports spread about a shooting at Brown University, the network's Kaitlan Collins used social media, pointing out the conflicting information and pointing viewers to her channel's 9pm newscast.

Although CNN is certainly not a impeccable news source, her words seemed accurate for a lot of people. It stands as one of the organizations where one can locate reality-based and generally dependable reporting – particularly during crises like the one unfolding in the vicinity of a New Hampshire storage facility.

A Precarious State Amid a Business Battle

However CNN, now middle-aged, finds itself in a uncertain state as two giant media corporations battle over ownership of its parent company, Warner Bros Discovery.

Whatever the outcome, the fate of CNN has been drawn into a major game of corporate ownership, not as a question of what benefits the information-seeking public.

“Here is one more case of the profound systemic issues with roots in many years of regulatory actions,” said Victor Pickard, author of “Democracy Without Journalism?” and a media policy professor at the Pennsylvania University.

The debate about who will own Warner Bros Discovery – could it be Netflix or Paramount Skydance? – fails to grasp a more important point.

“It gets presented as a corporate drama with key players as the central actors, but there is hardly any discussion of the societal benefit,” Pickard said.

The Additional Factor: Donald Trump

The CNN scenario is complicated by Donald Trump’s longstanding stance about a network he has frequently denounced as perhaps his primary “fake news” antagonist.

Remember the chants of “CNN sucks!” at Trump's rallies, his team's disciplinary revocation of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in official meetings.

Trump now claims that the network requires new ownership. Many see this as a desire for ownership that will shield him from journalistic oversight. That is a factor in why he appears to support Paramount Skydance, which has made a hostile bid.

Trump has reason to like that suitor more. For one thing, it is controlled by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.

The company, owner of CBS News, also recently placed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the top editor of that historic news network.

An Outcome of Further Uncertainty

Significantly, if Netflix wins, CNN and other cable outlets would first be carved out into a independent unit. That would be a relief to many at the network, but it’s far from a guarantee of stability. That arrangement could pave the way for CNN for yet another acquisition. It never ends.

If you ask Timothy Wu, a lot of this is a violation of antitrust statutes, anyway. The prominent critic of big tech’s dominance recently argued that competition laws should prohibit both deals.

“Both acquisition attempts would be detrimental to the country, and both should be opposed by regulators,” Wu argued.

The Bigger Issue and a Way Ahead

No matter the outcome regarding CNN, the bigger problem remains.

“The present media landscape is a highly structure that undermines democracy, but we ought not succumb to the belief that change is impossible,” Pickard noted. Government actions – dating back to the 1930s and 1940s – helped to create this profit-obsessed monster, and revised policy decisions can tackle it.

Is this likely in an era where the head of the FCC won’t even affirm that the agency is independent? Overhaul is a distant prospect now, but that should not imply it will never happen.

Policies that support independent news organizations, aid local journalism, fund public media, and prohibit the consolidation of media power in very few hands are not only possible – they are necessary for a functioning democracy.

Regarding media ownership, size does not equal quality. And news organizations like CNN shouldn’t be pawns in the most recent corporate chess match.

About the author

Lori Herrera

A seasoned business strategist with over a decade of experience in helping startups and enterprises achieve sustainable growth through innovative approaches.

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